Last week the law school invited Katy Goshtasbi of Puris Image to speak about personal branding.Â My friend said she had good information about how you should dress and act.Â I was a little afraid that she was going to prescribe a cookie-cutter uniform that all lawyers need to adopt in order to be successful.Â I was so glad I was wrong.
My friends will vouch for me that I am not a typical girl, woman, chick, what’s the female equivalent of â€œguy?â€Â I’m a pretty rough-and-tumble person.Â I prefer to be comfortable than to be pretty.Â I will rarely torture myself with clothing that restricts my movement or shoes that pinch my toes.Â At most, I do 5-minute make-up before walking out the door on a typical day.Â I have been mistaken for a man.Â For my 18th birthday, my sister bought me Victoria Secret lotion and said, â€œIf you’re not going to dress like a girl, you can at least smell like one.â€
Now it may seem like I don’t care about how I look, but that’s not true.Â I am very particular about the clothes I buy.Â When I’m in cute mode, I’m determined to be very cute.Â However, you’ll never catch me dressing like a girly girl.Â Even when I’m in a dress, it’s obvious that I’m not a girly girl.Â Even when I’ve tried to be a girly girly, it doesn’t work.
I was overjoyed when one of Goshtasbi’s take away messages was â€œBe Yourself.â€Â Thank you!Â I was so happy to hear that someone might get me and promote the fact that there’s more than one way to be portrayed as a successful professional.
I want to be the lawyer to the geeks and I’m glad that my potential clients are typically found in jeans, t-shirts, and hoodies.Â Goshtasbi’s talk brought to my attention the fact that I had adopted my future client’s preferred wardrobe as my everyday uniform.Â This may not be portraying my desired image of â€œsassy, smart, and strong.â€ Â Goshtasbi inspired me to become reacquainted with my closet.
Goshtasbi said that she would give a free 40-minute phone consultation to the first 3 people who approached her at the end of her talk.Â I wanted one of those slots, but I was sitting 3 rows back and 4 seats in from the aisle in a room with stadium seating with long tables instead of individual desks.Â There was no way I could get to her if I went the traditional route.Â Drastic measures were required to achieve my goal.Â The second Goshtasbi was done talking, I climbed up on top of my table, and walked down the tables as if they were stepping stones to Goshtasbi podium. It was unconventional but it worked.Â I can’t wait to talk with her next month during our session.