Day 25 of theÂ 90 Days of AwesomeÂ is in the bank! What made today awesome? I got to do a webinar on social media marketing for the Washington Bar Association, Solo and Small Practice Section!
I spoke to law students and lawyers along the west coast about social media marketing during The Undeniable Tour earlier this year. The Washington Bar Association asked if I would do a webinar version of this talk. Of course, I jumped at the opportunity.
So today was the day â€“ at noon, I jumped on the webinar with Mark Jordan of the Solo and Small Practice Section and spent just over an hour talking with 3-4 dozen people about how I use Facebook, LinkedIn, Twitter, YouTube, and blogging to network and build my practice. I really tried to emphasize the interactive nature of social media, compared to print ads and billboards which are a one-way communication. I also tried to focus on how important it is to make time to blog, to be present on the platforms where you choose to create an account, and to be authentic. There is no split between my professional and personal lives.
We ended the webinar with questions from the audience and the thoughtfulness of their questions suggested that many of them are ready to take the plunge into blogging and being more active on social media. All the feedback I’ve heard so far was positive, so I hope I’ve helped this group be more effective at networking and promoting their knowledge and work.
I hope I get to do more things like this in the future. It’s a bit weird to post a sign on my door that says â€œWebinar in Progress. Please Do Not Disturbâ€ and spend an hour talking at my laptop screen and webcam, but it’s a lot of fun too.
In case you missed it: Day 24 of the 90 Days of Awesome â€“ I’m so lucky to have so much freedom in my life.