I’m 81 days into my Sponsor A Law Kid (SALK) campaign and have 127 days to go.Â So far, I’ve sold 46 days to 33 people and businesses, and it’s paid for about 1/3 of this semester’s tuition.Â It’s been quite a journey and I’m grateful to have been part of these people’s lives.
When I embarked on this campaign in November, my friend basically said to put up a blog post and a Facebook page and see what happens.Â I sold quite a few days right off the bat, but then things fizzled out a bit.Â Over winter break, I decided to send some emails to people who might be interested in sponsoring a day.Â I made a list of every product I use or businesses I patronize on a regular basis. Â Unfortunately, I use mostly national brands that don’t sponsor individuals.Â Then I started flipping through local publications that I read when I have the time, and I sent emails to everyone who had an ad that included an email address or website.Â I would easily spend 8 hours sending emails to get 1 or 2 responses that would say â€œYes.â€
One day over break I was lounging around my parents’ house when my phone rang.Â It was a representative for Bashas’, a family-owned grocery store chain in the Phoenix area where I regularly shop.Â They received my message about SALK and she was calling to offer me a $1,000 scholarship in lieu of sponsoring a day.Â I was speechless and so touched by their generosity.
When I returned to Phoenix, I decided to see if any of the local news stations would be interested in using SALK as news story since school would be back in session soon.Â I sent an email to every news station and pitched SALK as a potential story.Â I was shocked when I got a call 20 minutes later from Channel 15 asking if they could come over to do an interview to air that night.Â One of the viewers that night was a woman who used to be a receptionist at the agency where I worked before law school.Â I hadn’t seen her in years.Â She loved the idea of SALK so much that she sponsored a day to raise awareness for soldiers with PTSD.Â Somehow the Phoenix New Times heard about my campaign and featured SALK on their 365 Ideas blog.
I had sponsorship for most of the days in January.Â On the first day that didn’t have a sponsor, one of my classmates offered to sponsor it at a much reduced rate to promote a cause for him.Â I admired his gumption, so I accepted the deal.
One thing I’ve learned from SALK is that it takes more time and energy than you’d expect to write on someone’s behalf.Â Â My sponsors trust me to write about causes that are close to their hearts, and I take these obligations seriously.Â It takes considerable thought to determine the best way to accurately express their sentiments.Â I am honored by the opportunity to share their stories, whether I’m writing about a rare illness, paying tribute to a loved one, or promoting someone’s passion.
Nowadays I’m too busy to solicit sponsorship, but I’m glad when the emails pop into my inbox from people asking to sponsor a day.Â Moreover, I’m always happy when I see that others are finding my sponsors because of my blog.Â My only regret related to SALK is that I didn’t think of it sooner and have more time to invite people to be part of the SALK family.