• In every industry, there appear to be some people who cling to the old school ways and others who fully embrace innovation. Apparently in publishing, there is animosity between writers whose work is published by the Big Publishing Houses and writers who self-publish.  Allegedly some people who are represented by Big Publishing claim that people who are self-published do not qualify as authors because they didn’t go through the same process to publish their work. In the big picture, it doesn’t matter. All writers have the desire to communicate their work and have to work hard to cultivate a following — let alone put the words on the page.

    Gavel | Andrew F. Scott: P6033675
    Image by afsart via Flickr

    In the Arizona legal community, one source of animosity is the law school from which one matriculated. Until recently, Arizona had only two law schools: Arizona State University (ASU) and the University of Arizona (UofA). There is an ongoing rivalry between these school based on who is ranked higher. In 2004, a new law school entered the scene: Phoenix School of Law (PSL). This school is accredited by the American Bar Association (ABA); however it is not ranked in the top 100 law schools by the U.S. News. PSL has the reputation of being the school that people go to when they couldn’t get into ASU or UofA and that students hope to perform well enough during their 1L year so they can transfer to a better school.

    I was not prepared for the hostility that some people have towards PSL graduates. Earlier this summer, an article was released that stated that 1/3 of 2010 law school graduates have jobs that do not require passing a bar exam. The responses from two of my classmates were appalling.

    • “This is why I hate…… PSL kids….. yes I’m going public with this comment and I don’t G.A.F.  If you want to be a lawyer, go to a real school and stop saturating the saturated market.  Was that too harsh? Whatever, I know everyone is thinking it.”
    • “I agree.  And the ABA could have a huge role to play by making law school accreditation more difficult. The problem is that there is a consent decree with the FTC which means that the ABA can’t refuse accreditation to more law schools or cut off accreditation to make fewer lawyers because it would be “anti-competitive.”  The problem now, of course, is that there’s too much competition and too many bottom-feeding, hungry lawyers.”

    These comments were made by two people who had not yet taken the bar when they made these statements. My response: Who are they to judge? We all took the LSAT, got into a law school, passed our classes, and graduated. Everyone who passes a bar exam has the right to be a lawyer if they chose to be (and can find work), regardless of the road they took to get there.

    These comments show the immaturity, insecurity, and enormity of their egos. During my 1L orientation, the then-dean of the law school encouraged us not to tell lawyer jokes because it perpetuated the image of the legal profession as being full of soulless, greedy, and unscrupulous ladder climbers. Unfortunately, this reputation is still earned by many lawyers now coming out of the gate.

    My friend, Eric Mayer, is a brilliant criminal defense lawyer who says, “Good lawyers are not made by their law schools.” Law school is just the beginning of a legal career. A lawyer’s reputation should not be based on where they went to law school, but rather on their intelligence, competence, and ethics. I surprised an ASU law professor this week when I told her that I did not care about the future reputation of my law school because the body of my work will be more determinative of whether I’m a good lawyer.

    If the legal profession wants to change its reputation, it should try to screen out these arrogant people when they apply to law school and continuously foster the idea that there’s a place for all types of people to be lawyers. More realistically, I suppose, schools should integrate elitist conversations into their classrooms and truly take the time to debate students who repeatedly demonstrate this type of arrogance. I hope comments like those enumerated by my classmates are not the norm for my class, my school, or the legal profession, but I have my doubts.

    Having a different educational background does not make a person a bad lawyer. It just makes them different, and it’s this diversification that permits the profession to grow and remain relevant. Just as self-published writers may be looked down upon as being less credible, it is those who take a different path that are now spearheading certain areas of the industry. If you have a hang up about a person’s legal education, hire someone else.

  • Photo courtesy of Ari Kaplan Advisors

    Ari Kaplan’s new book, Reinventing Professional Services: Building Your Business in the Digital Marketplace addresses the question of how professionals can integrate new technologies into their businesses to be more influential and effective.  Loaded with resources and stories from professionals in all industries, Ari’s book provides suggestions about how to use social media, blogging, e-newsletters, and video/audio recordings that makes them less daunting.

    As I read this book, I reflected on the legal profession, which has the stereotypes of being dignified and particular, and where deviating from the norm is often frowned upon.  Many lawyers and law firms shy away from online resources and tools.  Perhaps this is because of the strict rules in the profession about advertising and soliciting clients, or because members the profession have a low tolerance for making mistakes.

    I’ve compiled the top five lessons lawyers can integrate from this book into their professional lives.

    1.       Social Media is a Tool, not the Goal.
    It seems that a lot of professionals think that having a Facebook page, a Twitter profile, or a blog is enough, but then they never use them.  Doing this is like buying a hammer and never building anything.  These professionals do not understand that these are tools to communicate more effectively with other professionals and clients.  These are merely channels to “cultivate relationships.”  These are fantastic tools for building trust by being genuine and consistent.  Using these tools is not a one-time event; it requires “habitual participation.”

    2.       Be a “Visible Enthusiastic Expert.”
    This is one of the best lessons I took from this book.  Being a visible enthusiastic expert means being part of the online conversation on topics where you have interest and expertise.  It’s important to contribute “rich content” and to convey your passion.  Conversing with other experts in an online forum is an effective way to become associated with them.  Even the simple act of sharing a link to another’s work shows that you are aware and informed about a topic.  Additionally, being transparent about who you are and what you can do without being a salesperson conveys to others that you care about a particular issue or population.

    3.       Pick Your Targets.
    Having a solid online presence is a good start, but it’s not the end.  When there are people you want to connect with, you have to reach out to them.  Don’t wait for them to find you.  Websites like LinkedIn, Twitter, and Google+ are instant ice-breakers for introducing yourself to new people.  They provide comfortable opportunities to ask a person for advice or for an informational interview.  If your first attempt at interaction fails to produce the desired result, be sure to follow up.

    4.       Do Not Be Afraid to Fail.
    Law students are instilled with the notion that they must always be perfect – perfect appearance, perfect cover letters, perfect work product, etc.  They graduate thinking the worst thing they could do is misspell a word on an email.  This can make them gun shy to try new things.  Ari’s book demonstrates that most of these new tools are easier to use than you think.  He encourages readers to consider who they want to connect with, where they are interacting, and to join the conversation.  He promises that you will fail some of the time, and that’s ok.  If you try using an e-newsletter and it doesn’t work for you, you can use another tool like blogging or LinkedIn to reach your audience.  Figuring out what works for you and your business is part of the process.

    5.       Never Forget the Value of In-Person Contact
    Using technology to communicate with someone is less intimidating than picking up the phone; however it is more impersonal.  Nothing will ever replace face-to-face contact, which is more personal and memorable.  It is important to look for opportunities to meet people in person whenever possible and to continue to build relationships with thoughtful follow up.

    Using these tips and tools requires willingness and commitment.  The potential benefits of using technology should overpower any fears that come with trying new things.  Always keep in mind that these tools are to facilitate interaction, not for self-promotion.

    Ari Kaplan, a Fastcase50 honoree, is the principle of Ari Kaplan Advisors in New York City and the author of The Opportunity Maker, Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2011).  I bartered this blog post in exchange for a copy of his new book. 

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  • SALK Day 207: Law School Chat

    My sponsor today, Matt Hollowell, asked me to spotlight Law School Chat, a new venture providing information and support for potential and current law students.  This entity was launched in March 2011 by three bloggers: Jack Whittington, Jason Tenebaum, and Brian Hoffman.  Their goal is to have an on-going “conversation for law school students and potential students regarding the issues, concerns, and rigors of law school life and beyond.”

    Photo courtesy of Law School Chat

    Everything about law school is challenging: picking the right school for you, selecting classes, doing well on exams, networking for your future career, managing stress, and occasionally trying to have a life.  Law School Chat is a wonderful resource because it connects people who have questions with others who have been through the challenges and have a variety of ideas about how to cope with them.  They had their first chat via Twitter in March and they’ve announced that their weekly chats will return in the fall, using the hashtag #lawschoolchat.  This is going to be a fantastic way for members of the legal community to connect to support the up-and-coming lawyers.

    Law School Chat is a great resource for information.  Some of their recent posts have focused on how to select a law school and how 1Ls can prepare for the overwhelming first semester of law school.  They also do a wonderful job of referring their followers to the other fabulous lawyers and law-related resources in the social media world.  Law School Chat was recently mentioned in the ABA’s Student Lawyer magazine where Whittington said he hopes their chats can provide support to stressed law students who need advice and people to talk to.

    Law School Chat is definitely something to keep on your radar.  Be sure to follow them on Facebook, Twitter, and be sure to participate in their upcoming chats.

    Sponsor A Law Kid is my endeavor to pay for my last semester of law school. Today’s sponsor is Matt Hollowell.  For more information about Sponsor A Law Kid, visit my Sponsor A Law Kid page.