The

Undeniable

Ruth

®

…and the Ruth shall set you free!

  • Reinventing Professional Services – Top 5 Tips For Lawyers

    ·

    Ruth Carter

    Photo courtesy of Ari Kaplan Advisors

    Ari Kaplan’s new book, Reinventing Professional Services: Building Your Business in the Digital Marketplace addresses the question of how professionals can integrate new technologies into their businesses to be more influential and effective.  Loaded with resources and stories from professionals in all industries, Ari’s book provides suggestions about how to use social media, blogging, e-newsletters, and video/audio recordings that makes them less daunting.

    As I read this book, I reflected on the legal profession, which has the stereotypes of being dignified and particular, and where deviating from the norm is often frowned upon.  Many lawyers and law firms shy away from online resources and tools.  Perhaps this is because of the strict rules in the profession about advertising and soliciting clients, or because members the profession have a low tolerance for making mistakes.

    I’ve compiled the top five lessons lawyers can integrate from this book into their professional lives.

    1.       Social Media is a Tool, not the Goal.
    It seems that a lot of professionals think that having a Facebook page, a Twitter profile, or a blog is enough, but then they never use them.  Doing this is like buying a hammer and never building anything.  These professionals do not understand that these are tools to communicate more effectively with other professionals and clients.  These are merely channels to “cultivate relationships.”  These are fantastic tools for building trust by being genuine and consistent.  Using these tools is not a one-time event; it requires “habitual participation.”

    2.       Be a “Visible Enthusiastic Expert.”
    This is one of the best lessons I took from this book.  Being a visible enthusiastic expert means being part of the online conversation on topics where you have interest and expertise.  It’s important to contribute “rich content” and to convey your passion.  Conversing with other experts in an online forum is an effective way to become associated with them.  Even the simple act of sharing a link to another’s work shows that you are aware and informed about a topic.  Additionally, being transparent about who you are and what you can do without being a salesperson conveys to others that you care about a particular issue or population.

    3.       Pick Your Targets.
    Having a solid online presence is a good start, but it’s not the end.  When there are people you want to connect with, you have to reach out to them.  Don’t wait for them to find you.  Websites like LinkedIn, Twitter, and Google+ are instant ice-breakers for introducing yourself to new people.  They provide comfortable opportunities to ask a person for advice or for an informational interview.  If your first attempt at interaction fails to produce the desired result, be sure to follow up.

    4.       Do Not Be Afraid to Fail.
    Law students are instilled with the notion that they must always be perfect – perfect appearance, perfect cover letters, perfect work product, etc.  They graduate thinking the worst thing they could do is misspell a word on an email.  This can make them gun shy to try new things.  Ari’s book demonstrates that most of these new tools are easier to use than you think.  He encourages readers to consider who they want to connect with, where they are interacting, and to join the conversation.  He promises that you will fail some of the time, and that’s ok.  If you try using an e-newsletter and it doesn’t work for you, you can use another tool like blogging or LinkedIn to reach your audience.  Figuring out what works for you and your business is part of the process.

    5.       Never Forget the Value of In-Person Contact
    Using technology to communicate with someone is less intimidating than picking up the phone; however it is more impersonal.  Nothing will ever replace face-to-face contact, which is more personal and memorable.  It is important to look for opportunities to meet people in person whenever possible and to continue to build relationships with thoughtful follow up.

    Using these tips and tools requires willingness and commitment.  The potential benefits of using technology should overpower any fears that come with trying new things.  Always keep in mind that these tools are to facilitate interaction, not for self-promotion.

    Ari Kaplan, a Fastcase50 honoree, is the principle of Ari Kaplan Advisors in New York City and the author of The Opportunity Maker, Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2011).  I bartered this blog post in exchange for a copy of his new book. 

    Related articles
    Enhanced by Zemanta

  • SALK Day 8 – Amanda Ellis – The Social Media Connection

    ·

    Ruth Carter

    My sponsor today is Amanda Ellis, attorney recruiter and founder of Amanda Ellis Legal Search.  Her firm assists associate level attorneys in finding jobs.  She is also the author of The 6Ps of the Big 3 for Job-Seeking JDs, a book that provides a detailed overview about how attorneys can use LinkedIn, Twitter, and Facebook to develop business or find a job.  She also maintains a blog on this topic with tips and her appearance schedule.  Many professionals are afraid of social networking sites.  Her book does a great job of instructing professionals on how to use these sites and tips for having a professional presence online and building relationships with others.  I’m looking forward to implementing some of her suggestions on how to use LinkedIn to find a job in my upcoming search for post-graduation employment.  When Ellis sponsored today, she asked me to share one of my success stories of being a law student and using social media.  I thought I would tell the social media history of Sponsor A Law Kid.

    One thing I’ve learned about networking through social media is that it is a process, not an event.  It’s about building relationships and seeing each connection and conversation and a potential stepping stone.

    In January 2009, I was a 1L who had just finished her first semester of law school and did not stick out in a crowd.  I attended the first Global No Pants Ride in Phoenix.  I was intrigued by the boldness of Jeff Moriarty for planning such an event and decided that I wanted to meet him.  I purposely stood next to him on the ride and struck up a conversation with him.  By the end of the day we were “friends” on Facebook.  Through Jeff, I heard about Ignite Phoenix, and presented on the legalities of participating in public pranks at Ignite Phoenix #5.  One of the other presenters at Ignite was Kade Dworkin.  Kade and I kept in contact and about a year later, he started his own podcast called Meet My Followers where he interviewed his Twitter followers.  I was on his podcast and listened to his other shows.  One of his guests was Jason Sadler, founder of I Wear Your Shirt.  As I listened to Jason discuss how he makes a living by wearing shirts and creating content, I was inspired to use my blog to fund my final semester of law school.  In November 2010, I launched Sponsor A Law Kid.  This campaign has opened the door for me to connect with attorneys all over the country and opportunities to be a guest blogger for other websites.  It took almost two years and at least seven steps from participating in a prank to being mentioned on Above the Law, The Nutmeg Lawyer, Blind Drunk Justice, and ABAJournal.com.

    Twitter is my primary modality for networking.  It is how I create and maintain connections with people in the legal community.  Along with connecting online, I try to connect with as many people as I can in reality through attending events and inviting attorneys to coffee or lunch.  I have stronger connections with people that I have met in person than with people I only know online.

    Sponsor A Law Kid is my endeavor to pay for my last semester of law school.  Today’s sponsor is Amanda Ellis.  For more information about Sponsor A Law Kid or to see what days are still available for sponsorship, visit my Sponsor A Law Kid page.

    Related articles
    Enhanced by Zemanta

  • Twitter – The Untapped Resource for Law Students

    ·

    Ruth Carter

    I joined Twitter about 16 months ago.  I originally joined to keep in touch with my friends while I was in Missouri with the U.S. Army JAG last summer.  Since then, it has become one of my primary networking tools.  It is the easiest way I know to start a conversation with someone.  I’m surprised by how few students at my law school are using it.

    Free twitter badge
    Image via Wikipedia

    A few months ago, Twitter helped me break the ice with Sam Glover when he spoke at my school.  Recently, it helped me create a connection with Tim Eigo and Arizona Attorney Magazine.  I don’t know how he found me, but he started following me in August and said that he liked this blog.  I went on LinkedIn and the Arizona Bar Association website to confirm his identity and then started a conversation with him.  That led to a lunch and hopefully this is the beginning of a mutually beneficial relationship.

    Twitter has given me the ability to connect with a vast number of people, entities, and information that I otherwise would not have the time to seek out on my own.  It is the main way that I keep up with developments in the legal profession.  It also helps me stay informed about what my friends, local businesses, and celebrities are doing.

    Online Best Colleges.com and Rasmussen College published their lists for the Top 100 Legal Twitter Feeds.  These are all wonderful people to follow.  Like them, I also want to acknowledge some of my favorite legal people and entities on Twitter who consistently post informative and entertaining content.

    I also want to give props to Erin Biencourt, a 2L at Arizona State University, who is new to Twitter.  She claims that she needs me to give her Twitter lessons because she’s still figuring out how retweets and replies work.  She’s doing better than she realizes because she’s already overcome the biggest hurdle just by becoming part of the conversation.

    Related articles by Zemanta
    Enhanced by Zemanta