The

Undeniable

Ruth

®

…and the Ruth shall set you free!

  • Enough with the Digital Panty Throwing

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    Ruth Carter

    Keep your digital panties on people!

    I love Twitter. It’s my favorite social media platform. I love that it provides an easy way to start a conversation with someone you wouldn’t otherwise have a chance to talk to other than sending an awkward email. One lesson that’s been drilled into my head by my social media expert friends is that social media is a communications tool. It’s not a digital billboard.

    From Improv AZ's 2010 No Pants Light Rail Ride by Devon Christopher Adams
    From Improv AZ’s 2010 No Pants Light Rail Ride by Devon Christopher Adams

    One thing that annoys me on Twitter is what I call “digital panty throwing.” This is when a person (male or female) asks a celebrity for a retweet because they think the celebrity is hot, or it’s their birthday, or they want the celebrity to help them bring attention to a cause. There’s no real communication going on there. The person is using the celebrity to get attention and too many celebrities are indulging these people. Stop it!

    I became aware of his problem during the 2012 Olympic Games. I love gymnastics so I followed the U.S. men’s team. I figured they could share insights and experiences from inside the games without the obnoxiousness teenage girliness that would be all over the women’s profiles, because well, they’re teenage girls. Unfortunately, the men flooded their feeds with retweets of girls telling them how cute they are. I understand they wanted to keep their fans happy and they appreciated the attention, but it added nothing to the online conversation and it was more insufferable than anything else.

    I had the pleasure of talking with Gary Vaynerchuk this year. He said retweets like this are simply bragging and quite unattractive. I think the only time it’s ok to retweet what other people say about you is when you’re enhancing the conversation or sharing something that you suspect a significant portion of your followers will want to read. Otherwise, enjoy the attention by yourself. If someone wants to know what other people are saying to and about you, they’ll look it up themselves.

    The novelty of Twitter has worn off. It’s just a tool to talk with people – not at them. If there’s a celebrity you want to talk to, engage them in a meaningful way. No one cares if you think they’re hot (we already know that) or you want them to wish your brother a happy birthday.

    If you’re someone who has a strong following, please don’t encourage digital panty throwing by conceding to these requests for retweets. I know you’re awesome. Retweeting stupid requests from fans makes you look less awesome.

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  • Reinventing Professional Services – Top 5 Tips For Lawyers

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    Ruth Carter

    Photo courtesy of Ari Kaplan Advisors

    Ari Kaplan’s new book, Reinventing Professional Services: Building Your Business in the Digital Marketplace addresses the question of how professionals can integrate new technologies into their businesses to be more influential and effective.  Loaded with resources and stories from professionals in all industries, Ari’s book provides suggestions about how to use social media, blogging, e-newsletters, and video/audio recordings that makes them less daunting.

    As I read this book, I reflected on the legal profession, which has the stereotypes of being dignified and particular, and where deviating from the norm is often frowned upon.  Many lawyers and law firms shy away from online resources and tools.  Perhaps this is because of the strict rules in the profession about advertising and soliciting clients, or because members the profession have a low tolerance for making mistakes.

    I’ve compiled the top five lessons lawyers can integrate from this book into their professional lives.

    1.       Social Media is a Tool, not the Goal.
    It seems that a lot of professionals think that having a Facebook page, a Twitter profile, or a blog is enough, but then they never use them.  Doing this is like buying a hammer and never building anything.  These professionals do not understand that these are tools to communicate more effectively with other professionals and clients.  These are merely channels to “cultivate relationships.”  These are fantastic tools for building trust by being genuine and consistent.  Using these tools is not a one-time event; it requires “habitual participation.”

    2.       Be a “Visible Enthusiastic Expert.”
    This is one of the best lessons I took from this book.  Being a visible enthusiastic expert means being part of the online conversation on topics where you have interest and expertise.  It’s important to contribute “rich content” and to convey your passion.  Conversing with other experts in an online forum is an effective way to become associated with them.  Even the simple act of sharing a link to another’s work shows that you are aware and informed about a topic.  Additionally, being transparent about who you are and what you can do without being a salesperson conveys to others that you care about a particular issue or population.

    3.       Pick Your Targets.
    Having a solid online presence is a good start, but it’s not the end.  When there are people you want to connect with, you have to reach out to them.  Don’t wait for them to find you.  Websites like LinkedIn, Twitter, and Google+ are instant ice-breakers for introducing yourself to new people.  They provide comfortable opportunities to ask a person for advice or for an informational interview.  If your first attempt at interaction fails to produce the desired result, be sure to follow up.

    4.       Do Not Be Afraid to Fail.
    Law students are instilled with the notion that they must always be perfect – perfect appearance, perfect cover letters, perfect work product, etc.  They graduate thinking the worst thing they could do is misspell a word on an email.  This can make them gun shy to try new things.  Ari’s book demonstrates that most of these new tools are easier to use than you think.  He encourages readers to consider who they want to connect with, where they are interacting, and to join the conversation.  He promises that you will fail some of the time, and that’s ok.  If you try using an e-newsletter and it doesn’t work for you, you can use another tool like blogging or LinkedIn to reach your audience.  Figuring out what works for you and your business is part of the process.

    5.       Never Forget the Value of In-Person Contact
    Using technology to communicate with someone is less intimidating than picking up the phone; however it is more impersonal.  Nothing will ever replace face-to-face contact, which is more personal and memorable.  It is important to look for opportunities to meet people in person whenever possible and to continue to build relationships with thoughtful follow up.

    Using these tips and tools requires willingness and commitment.  The potential benefits of using technology should overpower any fears that come with trying new things.  Always keep in mind that these tools are to facilitate interaction, not for self-promotion.

    Ari Kaplan, a Fastcase50 honoree, is the principle of Ari Kaplan Advisors in New York City and the author of The Opportunity Maker, Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2011).  I bartered this blog post in exchange for a copy of his new book. 

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  • Flash Mobs Are Not Crimes

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    Ruth Carter

    Disclaimer: I am not a lawyer.  This blog should not be viewed as legal advice.  It is simply my experiences, opinions, and information I looked up on the internet.

    It appears the term “flash mob” is being used inappropriately and its meaning is being overly broadened to include any group activity that is coordinated using social media.  This year, there have been several robberies and assaults perpetrated by a group of people that appear (at least on the surface) to have been orchestrated via social media sites.  The media has called them “flash mob crimes.”  They make it sound like someone created a Facebook event that said, “Meet at Broadway and Main at 10pm.  At exactly 10:03, we’re all going to run into the minimart, grab whatever we want, and run out.”  That’s not a flash mob.  That’s solicitation and possibly conspiracy.  If the event actually occurs, it’s larceny and perhaps inciting a riot.

    Improv AZ – Where's Waldo Flash Mob Photo by Jeff Moriarty

    A flash mob is defined as “a group of people who assemble suddenly in a public place, perform an unusual and sometimes seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment and/or satire.”  Flash mobs have been occurring at least since the 1970’s.  In recent years, they have been orchestrated via email and social media websites; however, that does not mean that every public group activity that is coordinated via social media is a flash mob.

    Flash mobs are generally light-hearted innocuous fun.  People who participate in flash mobs ride public transportation without their pants; they welcome back strangers at the airport; they have fake battles between heroes and villains; and they stand frozen in place for short periods of time.  Some protests and promotional events are referred to as “flash mobs,” but technically they’re not.  And any event that has a criminal intent is definitely not a flash mob.

    I give the media some leeway when it comes to coining terms; however, I was deeply disturbed when I saw a legal website refer to flash mobs as including criminal behavior.  It suggests the writer did not do their research on this topic.

    I love flash mobs.  I have been participating in them and organizing them since 2009.  When Improv AZ organizes a flash mob, we do thorough research on the potential legal implications of our event.  I have attended an event with pages of statutes in my back pocket to ensure that we’re acting within the confines of the law.  We are diligent to inform our participants in advance of their do’s and don’ts.  We may push the envelope, but we never intend to cross the line.  Most of our encounters with police involve them smiling or laughing at us.  At the 2010 No Pants Ride after party, a Tempe police car stopped near us and an officer yelled out, “We had a briefing about you!”  And then he went about his merry way, knowing we were harmless.  A bit odd and rather goofy, but harmless.

    Flash mobs are harmless, playful, and unexpected events.  They are not criminal acts by design.  Flash mobs and crimes are two completely different phenomena.  They do not exist on the same continuum.

    In other news, the flash mob community needs to send a big “thank you” to Mayor Jackson and the city of Cleveland.   Mayor Jackson recently vetoed a proposed law that would have made it illegal to use social media to coordinate a flash mob.  Thank you for protecting our First Amendment rights!