• Law School: If I could do it again . . .

    Today is my graduation day from law school.  I’ve been reflecting all week about my law school experience . . . when I haven’t been running around like a crazy person taking care of everything that I’ve put off during the semester but have to get done before BarBri starts next week.  It’s been fun to remember the person I was when I started this adventure three years ago compared to who I am today.

    Photo courtesy of Stephanie Green

    So the big question is, if I had to do it all again, knowing what I know now, would I have gone to law school?  Absolutely!  I went to law school because I was told it was the best education a person can get, regardless of whether they become a lawyer.  That statement is still true.  If I could do it all over again, I’d still go to law school, but I’d do it a little differently . . .

    I would have skipped more classes. The American Bar Association permits students to miss up to 10% of every course. I should have taken full advantage of that. There were so many opportunities for law students to attend workshops and conferences; however I felt that I couldn’t attend them because it was drilled into my head that missing class would result in me not learning the material.  While I believe that going to class is important, some things are a once-in-a-lifetime opportunity that are worth occasionally missing class.

    I would have published more papers. I’m graduating from law school as a co-author of a book chapter about government regulation of emerging technologies; however I have close to final drafts of papers on the legalities of organizing flash mobs, the legal side of blogging, and the legalities of GPS technology. They are all on my back burner of projects that I’ll get to when I have time. It would have been nice to have submitted at least one of them for publication in a legal journal.

    I would have networked more. I have tried to seek out my fellow geeks in the legal community and people who have been successful following their passions. I am glad to have been bold enough to reach out to some wonderful people during my law school career and develop some great relationships. I wish I had had the time and energy to do more of it.

    I would have started Sponsor A Law Kid sooner. I wish I had thought of Sponsor A Law Kid when I first started this blog. This campaign has paid for approximately 1/3 of my tuition during my final semester of law school and it has provided the opportunity to meet some wonderful people and businesses. It would have been amazing if I had been able to use this to fund my entire education.

    I never would have looked at my grades. I went into law school like everyone else, thinking that you have to be in the top 25% to be successful.  It made me focus too much on grades and not enough of learning the materials. Once I figured out that grades are meaningless, I stopped looking at them.  I switched my focus to learning the law, and I became so much happier and learned so much more.  I was more creative, efficient, and relaxed. I have not seen my grades since my first semester of law school, and I’ve been told that my GPA has gone up every semester since. Being in the top 25% is a requirement for some people’s professional dreams, just not mine.

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  • Why Lawyers Should Use Twitter

    I have a friend who has been a personal injury lawyer for decades.  He’s a solo practitioner with enough cases to keep him comfortably in business.  He was my lawyer after I was involved in a car accident and he did a wonderful job settling my case.  He has a great reputation and gets the majority of his business through word-of-mouth.  He has a website and occasionally writes a blog.  He recently asked me why he should be on Twitter if he doesn’t need it to drum up business.

    Free twitter badge
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    I think my friend doesn’t see any value in sitting on Twitter all day reading and responding to others’ tweets.  I think he’s right on that point, but I don’t think he sees some of the other benefits of having a Twitter account.  I’ve been pondering his question for a few weeks and I’ve come up with the top three reasons why a lawyer in his position would want to have a Twitter presence.

    1. Promote Your Blog – I love that my friend writes a blog, but if no one knows when he has something new posted, who is going to read it?  I have a lawyer friend who mostly uses his Twitter account to announce when he has posted a new blog.  I love when he writes, but he doesn’t publish on a set schedule.  I appreciate the notice when he has something new for us to read.
    2. Stay On The Radar – By using a Twitter account, a solo practitioner remind others that they exist in a non-intrusive way.  It also makes it easier for people who promote you within the Twitterverse.   For example, I recently had a friend ask me for a recommendation for a real estate lawyer in Arizona.  I didn’t know any lawyers who practice in this area, so I put the question out on Twitter.  (Note – I only put the question out on Twitter.)  I received two recommendations within 24 hours.  I appreciated the response that provided a name, a Twitter handle, and a website more than the response that just gave me a name.  It gives people a way to get to know you before they initiate a conversation with you.  If you saw a tweet where someone mentioned you, you could post a thank-you tweet and continue to build goodwill for your firm.
    3. Stay Abreast of Legal News – I get multiple legal magazines every month and I don’t have time to flip through them all.  Instead, I follow various entities on Twitter who post links to articles and blogs on the latest legal news.  It’s a more efficient way to know what’s going on in the legal world.

    When it comes to social media like Facebook and Twitter, it’s important for lawyers (and any professional) to look at it as a tool, and evaluate it whether it can assist them in their business.  With Twitter, it’s about having public conversations in an online community and people can engage where they are comfortable.  In the big picture, I think it’s better to be partially involved and engage a little bit, than not to be involved at all.

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  • Social Media Policies That Every Company Needs

    Kade Dworkin

    Last weekend I attended a talk by Kade Dworkin to business students on social media strategies for companies.  Kade seems to have read every book on this topic and knows the heavy hitters in this area.  He suggested that every company have two social media policies.

    Social Media Policy for Employees
    Is an employee allowed to say who their employer is on their blog?  What about their Twitter profile?  Is there anything wrong with an employee tweeting out, “Grrr…some days I hate my job” or “My clients are making me crazy?”  If there are no rules about what employees can and can’t say online when they’re on their own time, you really can’t get mad at them for what they say, unless there is a blatant violation of client confidentiality or a disclosure of a trade secret.  It’s disturbing that only 29% of employers have social media policies.  Being active on social media sites is part of doing business today, and if you don’t have a social media policy for employees, you’re asking for trouble.

    Social Media Crisis Response Policy
    I had never heard this before, but it makes perfect sense.  In the past, a company had  more time before a bad review is disseminated via newspapers and word of mouth.  Now, a bad review can be spread across the internet in a matter of minutes.  While a company should hope and work towards providing exceptional goods and services all the time, there will always be individuals who are not happy.  When that happens, it’s critical that the company has a plan in place on how it will respond.  The company should already have action plans for dealing with the worst case scenarios that might occur.  Additionally, Kade suggested that whoever is in charge of social media should have a strong relationship with the company’s legal department to avoid any major missteps.

    Recall the fiasco that occurred after Amy’s Baking Company got a bad review on Yelp. The main issue wasn’t that a customer was unhappy, but that the owner did a horrible job responding to the bad review.  It’s hard for an owner to get a bad review about their staff and service, and it’s critical that the response be one that attempts to resolve the problem privately and show that the company is customer-focused.  In this case, the owner’s response caused irreparable harm to their and their restaurant’s reputation.  Many people who read the review and the owner’s response said that they will never patronize that restaurant in the future.  I have never been to Amy’s and now given the choice, I’ll go somewhere else.

    Kade also suggested that companies never let an intern be in charge of social media because it’s important that whoever is in charge is someone who can make decisions on the fly to resolve problems.  This should occur within 30 minutes, not in a few days.  A fast and effective response can do as much to bolster a company’s reputation as providing exceptional service.

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