When I was a law student and now as a young lawyer, I go to a lot of networking events. They’re a great way to meet people in your community. There are other tools that will help you make a name for yourself online and at the national level. I wanted to share my three favorite tools. There are other ways to make a name for yourself, but these are the top three that work for me.
I’ve been a huge proponent of Twitter for a long time. It’s my primary networking tool when there’s someone new I want to meet. All you have to do is follow the person you want to meet and wait for an opportunity to respond to one of their tweets. It’s a great and easy way to break the ice with someone without feeling forced or fake.
If the person is going to be at an upcoming event, tweet at them about how excited you are to see or meet them. Then during the event tweet a quote from them or an accolade about them. After the event, be sure to tweet about how awesome they were/are.
2. Maintain a Blog
Having a blog is a great way to showcase your expertise and interests. At networking events and interviews you can talk about your interests or you can prove it by referencing past blog posts you’ve written on a topic. Maintaining a blog is a lot of work but it’s worth it. It’s not enough to start a blog. You have to update it regularly – preferably weekly – and be patient while you build a following. It takes a while to get there.
If you are someone who is lucky enough to have an assistant, it’s ok to let them take care of posting your work to your website, finding images for your posts, and taking care of your SEO stuff, but don’t let them write your verbiage. Your readers want to hear your unique voice so write your posts yourself.
3. Help A Reporter Out (HARO)
HARO is one of the best ways to get local and national exposure as a potential expert in your field. HARO is a service that connects reporters with potential sources. You can subscribe to HARO for free and you will get 3 emails a day, 5 days per week with dozens of opportunities to share your experience or expertise.
Most of the requests won’t apply to you, but some of them will – and you need to respond quickly if you want to be a contributor. A lot of the reporters who use HARO are on tight deadlines. I usually respond to at least one HARO every week. It’s especially beneficial when I can include a link to a blog post I’ve written on a topic – I think it increases the odds that a reporter will use me for a story over a lawyer who doesn’t blog on the topic.
You can also use HARO to network by referring a reporter to others who might be a good fit for their needs or by referring contact to HARO if a reporter is looking for input that they can provide.
There are lots of ways to make yourself stand out within your profession and the business community. These are some of my favorite tools, but it is definitely not an exhaustive list. If you have a tool or technique that you’d like to share, please leave it as a comment.