• I had the pleasure of being part of LexisNexis’ webcast on how to use LinkedIn for law students. I was there to talk about how I use LinkedIn in my professional life. We had over 1000 students tune in for the webcast and they had the option to ask questions during the show, but we didn’t have time to get to all of them, so here are my responses to some of those questions.

    LinkedIn Chocolates by Nan Palmero from Flickr (Creative Commons License)
    LinkedIn Chocolates by Nan Palmero from Flickr (Creative Commons License)

    How Important is it to Include my Photo in my Profile?
    Very important. If you don’t have a photo on your profile, I will assume that you haven’t been active on LinkedIn since the day you created your account. Why would I want to connect with someone on a platform where they don’t want to connect with anyone? I don’t. So yes, you need to put your photo on your profile, and make a picture of you, not your pet or your kids. This is a professional forum. (And some of us are really bad at remembering what people look like so having your photo on your profile is a big help.)

    I’m hesitant to Enable Endorsements because of the potential Ethical Problems. Any Advice?
    I enabled endorsements but I don’t give them a lot of weight in general because people can endorse you for skills that they have no actual knowledge if you have them. If someone tries to endorse me for a skill I don’t have or a topic that is outside my areas of practice, I don’t allow it.

    How much of a Job Description should I include for each Position that I have held?  I do not want it to be a Restatement of my Resume.
    I think mine are basically cut and pasted from my resume. If you don’t want to do that, be as brief as you can while giving an accurate description of each job.

    How do I Tailor my Profile to keep my Options Open and Not Turn Off Potential Employers or those I am looking to Maximize Opportunities with even when they Conflict?
    Keep your descriptions focused on your skills and interests that will appeal to most people. Avoid the specifics that might make you a turn off to a particular audience. For example, you can say you’re interested in a certain practice area without stating which side of the fence you’re on.

    How do you Feel about the “Request an Introduction” function in LinkedIn?
    Introductions are basically endorsements so definitely ask for introductions if you know someone who knows the person you want to meet. On LinkedIn, I connect with anyone who doesn’t look like spam, and a lot of other people do the same. Don’t be upset if you request an introduction and the person responds that they can’t help you because they don’t actually know the person you want to meet.

    My LinkedIn Connections as of Nov. 17, 2013
    My LinkedIn Connections as of November 17, 2013

    How Often should I Post to LinkedIn?
    As often as it’s relevant. It may not be relevant to post on a regular basis. I do because I post links on my blogs and videos, but not much more than that.

    How do we Connect when we Don’t Know the Person? LinkedIn requires you know the person as a Friend, Colleague, etc. when attempting to Create a Connection.
    I’ll say I’m a friend even if I don’t know the person but I personalize the request to connect so they know why I want to connect with them. This appears to be a generally accepted practice.

    Do you Recommend putting Less ‘Formal’ Forms of Contact (such as Twitter) on LinkedIn?
    I would put all your contact information for all the forums where you want to connect with people. Always include an email address and they it’s your choice to add your phone number, Twitter handle, blog, etc.

    When should I get a LinkedIn Account?
    Yesterday.

    Always remember that LinkedIn, like all social media platforms, is a communications tool. Having an account is not enough; it’s what you do with it that matters.

    I hope this has been helpful. If you want to connect with me on LinkedIn, feel free.

  • The Unexpected Benefits of Law School

    When you’re accepted to law school, you can expect to obtain an incredible education, have the opportunity to meet phenomenal people, and take on a mountain of debt. No one tells you about the other benefits that come with being a law student.

    Photo by Sheila Dee
    Photo by Sheila Dee

    New Glasses: Don’t waste your money and get Lasik right before starting law school. If you don’t wear glasses when you start law school, you’ll have them when you finish. If you’re already a four-eyes when you start, you’ll have a stronger prescription by graduation day. I had to get new glasses twice in law school.

    Night GuardNew Wardrobe: It seemed like everyone in my class either lost 10 pounds during law school or gained 15 pounds or more depending on what happened to our appetites when we got stressed. I think every law school should do an annual suit exchange for students need a bigger or smaller suit and donate whatever’s left to charity. Whatever size you were when you started law school will not be your size by the time you graduate.

    Night Guard: I promise you’re going to be stressed out. Some of you might start grinding your teeth in your sleep. Your dentist might recommend a $500 custom night guard. I opted to get a Sleep Right night guard instead. It cost less than 90% of what a custom-fit guard costs and works just as well. Don’t bother with the over-the-counter night guard that you boil and mold to your teeth. If you’re like me, you’ll bite through it within weeks.

    Rolling BagDorky Rolling Bag: You might think these bags are super dorky. I did when I first started law school. I was perfectly happy lugging my books and laptop around in my backpack . . . until I was in a car accident. And then I couldn’t carry my books on my back. I swallowed my pride and bought a rolling bag – and it’s great. It’s a bit bulky, but it made dragging around two books, my laptop, and almost everything else I needed in a day much easier. If you’re going to get one of these bags, look for function over fashion. Some of my classmates got really cute bags, but they barely held anything.

    New Signature: I don’t know when it happened but law school ate my signature. I can sign things with my old signature if I really think about it, but otherwise it’s a squiggle at best.

    I asked some of my legal eagle friends what unexpected benefits they got from law schools. Here’s what they said:

    • “One heck of a collection of highlighters.” – Hal
    • “My husband.” – Christine
    • “Law school launched my triathlon career!” – Adam

    What about you? What were some of the unexpected “benefits” that you got during law school?

  • Top 3 Tools to Establish a Name for Yourself

    When I was a law student and now as a young lawyer, I go to a lot of networking events. They’re a great way to meet people in your community. There are other tools that will help you make a name for yourself online and at the national level. I wanted to share my three favorite tools. There are other ways to make a name for yourself, but these are the top three that work for me.

    The Twitter Bird by eldh

    1. Twitter
    I’ve been a huge proponent of Twitter for a long time. It’s my primary networking tool when there’s someone new I want to meet. All you have to do is follow the person you want to meet and wait for an opportunity to respond to one of their tweets. It’s a great and easy way to break the ice with someone without feeling forced or fake.

    If the person is going to be at an upcoming event, tweet at them about how excited you are to see or meet them. Then during the event tweet a quote from them or an accolade about them. After the event, be sure to tweet about how awesome they were/are.

    2. Maintain a Blog
    Having a blog is a great way to showcase your expertise and interests. At networking events and interviews you can talk about your interests or you can prove it by referencing past blog posts you’ve written on a topic. Maintaining a blog is a lot of work but it’s worth it. It’s not enough to start a blog. You have to update it regularly – preferably weekly – and be patient while you build a following. It takes a while to get there.

    If you are someone who is lucky enough to have an assistant, it’s ok to let them take care of posting your work to your website, finding images for your posts, and taking care of your SEO stuff, but don’t let them write your verbiage. Your readers want to hear your unique voice so write your posts yourself.

    3. Help A Reporter Out (HARO)
    HARO is one of the best ways to get local and national exposure as a potential expert in your field. HARO is a service that connects reporters with potential sources. You can subscribe to HARO for free and you will get 3 emails a day, 5 days per week with dozens of opportunities to share your experience or expertise.

    Most of the requests won’t apply to you, but some of them will – and you need to respond quickly if you want to be a contributor. A lot of the reporters who use HARO are on tight deadlines. I usually respond to at least one HARO every week. It’s especially beneficial when I can include a link to a blog post I’ve written on a topic – I think it increases the odds that a reporter will use me for a story over a lawyer who doesn’t blog on the topic.

    You can also use HARO to network by referring a reporter to others who might be a good fit for their needs or by referring contact to HARO if a reporter is looking for input that they can provide.

    There are lots of ways to make yourself stand out within your profession and the business community. These are some of my favorite tools, but it is definitely not an exhaustive list. If you have a tool or technique that you’d like to share, please leave it as a comment.

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